With Lenses, as with pictures, you are able to convey a richer message than plain text. Q: In your opinion, why have people embracedĪ: Snapchat opens to the camera, inviting our community to express themselves and storytell you are prompted to create and express yourself. The number of Snapchatters submitting new Lenses through Lens Studio every month has grown by more than 20% from the prior quarter. To date, over 500,000 Lenses have been created by our community through Lens Studio, and have been played with over 15 billion times. Users view or play with a Lens every day on the service. Proportion of users view or experiment with a Lens daily?Ī: On average, more than 70% of our daily active This approach creates the digital version of the real world location, and the digital layer can be manipulated via our augmented reality Lenses in the camera. This is done using 3D models built from Snaps shared publicly on Snapchat. We let the Snapchat camera recognize large-scale buildings and specific locations. As we continued toīuild on this platform, Landmarkers was a natural progression for us to In your Snapchat camera and transform it with an animation. Since then, the experience has evolved: for example, our Lenses can recognise the sky Q: What was the motivation behind introducingĪ: When we first launched World Lenses, youĬould place a character or object in the world, which you could then moveĪround as if it was really there. It is always exciting to see how Snapchatters use the various products that are introduced. We evolve these based on feedback from our community. Lens Studio? How did the new templates come about?Ī: We can’t predict exactly what will and won’t be popular, but we regularly experiment with new technologies and features as part of our mission to empower self-expression. Q: What were the best performing templates on Your face on the easy way with AR lip gloss, blush, eyeshadow and more.
So even first-time users can jump right in. The first time, a new interactive tour breaks down Lens creation step-by-step
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Updates how will they increase the usability of Lens Studio?Ī: For Lens creators who download Lens Studio for The toolĪllows creators, from 3D professionals to Photoshop hobbyists from students toĭevelopers, to create their own customized Lens experience. (front camera experiences) and World Lenses (rear camera experiences). Studio, creatives in Malaysia have the opportunity to create both Face Lenses
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Q: Can you describe Lens Studio, and how itĮnables both professional and casual users to produce AR content?Ī: Lens Studio is a desktop app, for both MacĪnd Windows, that enables anyone to create their own Snapchat Lens.
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With today’s update – Lens Studio 2.1 – we have added fourteen new Landmarker locations, six new templates, and additional tools that support an even wider range of creators. Given that Lenses are an integral part of the Snapchat experience, we’re thrilled to share these tools with our creators to advance AR innovation. We believe that the long-term success of AR is dependent on a diverse creator community Lens Studio makes it possible for any creator to express themselves in AR and provides all Snapchatters with an ever-evolving array of AR experiences to express themselves with. Sophisticated developers – to experiment and design in AR. Our simple yet robust templates guideĬreators through the process, empowering anyone – from new 2D illustrators to Technology has been, has remained unapproachable for creators we launched Lens It first introduced Lens Studio? What about its aim now with the new update?Ī: We’ve long believed that AR, as strong as the Q: What did Snapchat set out to achieve when I interviewed Mike Evans, Senior Manager Platform Products, Snap Inc to find out more about the new Lens Studio update, and more. launched Lens Studio 2.1 today, introducing new features, a bunch of new lens templates, new Landmarker locations as well as an extended tool set for creators.
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